The Savvy Creative Agency team, a leading Los Angeles event production agency had the honor of producing and designing an unforgettable event in the heart of New York City to celebrate the launch of the Scotch Sipping Jacket, a remarkable collaboration between Aberfeldy Single Malt Scotch Whiskey and renowned designer Charlie Casely-Hayford. Held at the elegant Portrait Bar inside the iconic Fifth Avenue Hotel, the evening was a masterclass in blending luxury, craftsmanship, and creativity.

A Celebration of Craftsmanship and Collaboration

The Scotch Sipping Jacket is more than just a piece of clothing—it’s a celebration of heritage, innovation, and the art of savoring life’s finer moments. To honor this unique partnership, our team of event designers and experiential event producers curated an event that reflected the sophistication and artistry of both Aberfeldy and Casely-Hayford.

The Design: A Centerpiece That Stole the Show

At the heart of the event was a custom-designed display case that showcased the Scotch Sipping Jacket in all its glory. This centerpiece was more than just a showcase; it was a storytelling device, capturing the essence of both brands. The design seamlessly blended Aberfeldy’s rich Scottish heritage with Casely-Hayford’s modern, avant-garde aesthetic, creating a visual experience that left guests in awe.

The Details: Where Every Element Told a Story

From the moment guests stepped into the Portrait Bar, they were immersed in an atmosphere of refined elegance. Our team meticulously planned every detail to ensure the event was as memorable as the jacket itself:

• Florals: Lush, thoughtfully arranged floral displays added a touch of natural beauty, complementing the event’s luxurious vibe.
• Craft Cocktails: Expertly crafted cocktails featuring Aberfeldy Single Malt Scotch Whiskey delighted guests, offering a sensory journey that mirrored the jacket’s craftsmanship.
• Ambiance: The intimate setting of the Portrait Bar, with its timeless decor and warm lighting, provided the perfect backdrop for an evening of celebration and connection.

Why This Event Mattered

This event was more than just a launch party—it was a testament to the power of collaboration and the importance of storytelling in design. By bringing together the worlds of fashion and spirits, we created an experience that resonated deeply with guests, leaving them inspired and eager to learn more about the Scotch Sipping Jacket and the brands behind it.

As a premier Los Angeles event producer and experiential event producer, Savvy Creative Agency prides itself on producing events that not only meet but exceed expectations. This celebration was a shining example of our commitment to excellence, creativity, and attention to detail.

Let Us Bring Your Next Event to Life

Inspired by what you’ve seen? Whether you’re launching a product, hosting a corporate gathering, or celebrating a milestone, the Savvy Creative Agency team is here to turn your vision into reality. From concept to execution, we’ll handle every detail to ensure your event is nothing short of extraordinary.

Get in touch with us today, and let’s create something unforgettable together