Beyond the Basic Tee: How We’re Helping Brands Rethink Merch

Branded merch doesn’t have to be boring—or slow.

At Savvy Creative Agency, we help brands leave behind the basic swag and show up with merchandise that’s innovative, relevant, and aligned with their audience. From high-volume essentials to custom creative pieces, we approach every merch project with intention and strategy.

We don’t do default. We do designed experiences that connect.

What We’re Creating: Merch That Hits Different

The right piece of branded merch can do a lot. It can tell a story. Start a conversation. Live on past the campaign. We work with brands to develop merchandise that is:

  • Useful and high quality (think: duffles, tech items, wellness goods)
  • Visually fun and culturally relevant
  • Designed to be kept, not tossed in a junk drawer
  • Delivered at scale, fast, and beautifully executed

Here’s how that plays out in real life.


Case Study 1: Google x Fitbit Ace Mailer

For the launch of Fitbit Ace LTE, we collaborated with the Google team on a press mailer that felt playful, purposeful, and movement-inspired.

We included:

  • A custom embroidered bucket hat with a peace-sign motif
  • A Fitbit-branded Owala water bottle in bright, kid-friendly colors
  • A fully customized pickleball paddle + ball set with smiley-face graphics

The unboxing experience was full of color and joy, mirroring the spirit of the product itself. Influencers and parents loved it, and the merch became a conversation starter online.


Case Study 2: Amazon x Essence Fest

When the Amazon team needed 1,500 custom water bottles for a hydration station activation at Essence Fest—with just 7 days from order to on-site delivery—we made it happen.

From sourcing and branding to shipping from LA to New Orleans, we handled the full process so their team could focus on showing up big for one of the year’s most meaningful cultural events. The water bottles weren’t just a giveaway—they were part of an experience built around wellness, joy, and intentional connection.

A Few More Favorites

We’ve also supported some of the biggest names in entertainment with custom merch that hits the mark:

  • Warner Bros. | All American
    We created custom hoodies and matching socks for the cast and crew, designed to reflect the show’s streetwear-inspired vibe and close-knit energy. Cozy, cool, and worn on set and beyond.
  • BET | Martin Reunion
    To celebrate the return of one of the most iconic sitcoms ever, we produced a custom bomber jacket that paid homage to the original ‘90s era but felt fresh enough for today. It was a wearable tribute for cast and media, and one of our favorite pieces to date.

These moments show how merch can connect emotionally when it’s done right. When the storytelling is intentional, and the quality is there, your audience feels it—and they don’t forget it.

Let’s Make Merch That Matters

Whether you need 3,000 pieces on a deadline or want a one-of-a-kind creative concept to wow your audience, we’re ready.

We don’t just make branded merch—we make branded magic.

Why It Matters

In 2025, merch is marketing. The right branded item can turn into content, a lifestyle touchpoint, or a keepsake that strengthens brand affinity.

Whether you’re:

  • Launching a product
  • Activating at a cultural event
  • Creating an elevated press experience

Savvy can help you get the right piece into the right hands, fast.


Let’s Rethink Your Merch

Tired of the same generic swag? Need a partner who can move fast and get it right? Let’s talk.

We’re helping global brands like Google, Amazon, Netflix, and Peacock turn their merchandise into moments. Yours can be next.

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Your vision. Our creativity. Let’s make it happen.

We’re ready to collaborate with you to create powerful brand experiences that inspire, engage, and elevate. Reach out to us today to start your next project.