Creating a Premium Unboxing Experience: Inside the Love Undercover Press Mailer

When Peacock approached us with the exciting task of creating a custom press mailer for their new series Love Undercover, we knew this would be a project that required elevated design, premium materials, and an unforgettable unboxing experience. With only four weeks to make it happen, the pressure was on, and our team was ready to deliver!

As experts in press mailers, seeding kits, and all things packaging design, our goal was to capture the essence of the Love Undercover storyline, which follows five international soccer stars going undercover in the U.S. to find love based on who they are, not their fame. The challenge was clear: each element of this mailer needed to reflect the heart and diversity of the series in a truly creative way.

The Heart of the Mailer: Thoughtful Design Meets Global Storytelling

The design of this press mailer was anything but ordinary. We began by curating a heart-shaped vessel with an acrylic lid, creating a beautiful and bold exterior. Inside, we infused the experience with soccer-themed marketing inserts, nodding to the show’s sports-centered narrative.

Each of the five countries featured in the show was represented through a curated item. From a heart-shaped bottle of tequila for Mexico to classic English tea and biscuits for the UK, every product was carefully selected to reflect the unique cultures and stories behind the characters.

Custom Creativity Delivered in Four Weeks

At Savvy Creative Agency, we pride ourselves on being able to execute creative visions quickly and effectively. From ideation to execution, we brought this press mailer to life in just four weeks, ensuring that every detail from the premium packaging to the custom inserts and customized contents exceeded expectations.

Key Highlights:

• Thoughtfully curated packaging with a heart-shaped vessel and acrylic lid
• Soccer-themed inserts to align with the show’s storyline
• Custom contents representing each of the five countries represented in Love Undercover
• Premium, elevated design delivered in just four weeks

Partner with Us for Premium Press Mailers

At Savvy Creative Agency, we specialize in creating premium press mailers and seeding kits that tell your brand’s story in unforgettable ways. Every project is an opportunity to build awareness, engage audiences, and bring brands to life through thoughtful design. Whether you’re looking for packaging design that wows or custom mailers that leave a lasting impression, we’re ready to take your vision to the next level. Get in touch with us to discuss your next PR mailer campaign.