When Savvy Creative Agency and Google come together, magic happens. This holiday season, we had the honor of crafting a series of stunning holiday mailers that perfectly encapsulated the spirit of luxury, thoughtfulness, and celebration. From the meticulous design to the carefully curated contents, every detail was designed to spark joy and conversation.

The Design: A Masterclass in Elegance

The holiday mailers were a feast for the senses, blending opulence with a modern, festive touch. The exterior featured a lush burgundy velvet, soft to the touch and exuding sophistication. Opening the mailer revealed a blush pink interior, a delicate contrast that added a touch of warmth and refinement.

The design was structured in three elegant tiers, each housing custom velvet boxes that were foil-stamped with Google’s iconic G logo and a delicate snowflake motif. This subtle yet festive detail tied the entire concept together, creating a cohesive and luxurious unboxing experience.

The Contents: Thoughtful, Elevated, and Inclusive

Inside the mailers, recipients discovered a curated selection of gift items that were as thoughtful as they were indulgent. True to Google’s commitment to inclusivity and support for diverse businesses, many of the items were sourced from Black-owned brands.

• Blondery: Indulgent, handcrafted blondies that satisfy every sweet tooth.
• S’ABLE Labs: Skincare essentials that brought a touch of self-care to the holiday season.

But the surprises didn’t stop there. The mailers also included standout items like a gorgeous Diptyque Paris candle, perfect for creating a cozy holiday ambiance, and either Google Pixel Buds Pro or a Google TV Streamer—tech gifts that combined functionality with style.

The Finishing Touch: A Personal Note

To tie it all together, a custom velvet envelope with a burgundy and cream lining housed a beautifully letterpressed note from the Google team. This personal touch added an extra layer of thoughtfulness, making the experience feel intimate and special.

Why This Collaboration Works

At Savvy Creative Agency, we believe that gifting should always be chic, elevated, and meaningful. This collaboration with Google was a perfect example of how thoughtful design and intentional curation can create an unforgettable experience. By blending luxury with inclusivity, we crafted a holiday mailer that not only delighted recipients but also celebrated the values of diversity and innovation.

This project was a testament to the power of collaboration and the magic that happens when creativity meets purpose. Here’s to more partnerships that inspire, elevate, and spark joy—not just during the holidays, but all year round.

Stay tuned for more behind-the-scenes glimpses into our work with iconic brands like Google. Because when it comes to gifting, we’re always raising the bar.

What’s the most memorable gift you’ve ever received? Let us know in the comments!